I consistently find that my clients forget to spend time researching and thinking in advance of questions to ask the hiring company. This is where the rubber hits the road. Your questions, or lack of specific questions, make it easy for the interviewer to distinguish who’s really interested in the company and the job, and who’s not.
So take the time to do research that goes beyond the company’s website. Poke around in its financial statements, annual reports and read the financial analysts’ commentaries. Examine the organization’s product and service lines, its sales and revenue break-downs closely and note any key changes.
Ask them open ended questions to get them talking – “I noticed in your annual reports that 60% of sales came from the auto sector in each of the past 3 years. Tell me about that. Is there interest and opportunity to broaden the company’s sales initiatives into other sectors?” And, don’t forget the #1 Question to Ask At Every Job Interview.
By listening closely to their responses, you’ll be able to focus your interview stories and closing remarks on the issues that matter most to them.
Taking the time to identify specific questions can give you that important edge – to make it to the next round and land the job you really want!